Landing Pages and Signup Forms

How they work

Landing pages, Landing forms, Signup pages and Signup forms are different from regular web pages of a site. Landing pages are built to drive traffic for a specific marketing campaign goal.

There are two types of landing page. Lead generation and Click-through landing pages.

The benefits of landing pages listed below.

Lead Generation

Get more leads from your marketing campaigns.

Improve Brand Image

Improve your brand image by creating brand awareness.

Improve SEO

Generate quality content to stay relevant, hence improving your SEO rank.

Attain Business Goal

Support your business goals by targeting specific audience.

Increase Conversion

Provide custom relevant information and allow them to submit their email address.

Generate Data

Track user behaviour and get valuable insights of your audience.

Best Practices

Here are some landing page optimization best practices. These are some of the most important things to keep in mind for your lead generation strategy.

Clear Messaging

Defining a list of target audiences.
Creating messages tailored to each of their specific needs.

Clean Layout

Stick to a simple layout.
Have a compelling call-to-action.

Optimized Form

Only ask for must-have information.
Consider how your form looks on mobile devices.

Examples

Our top choice for enterprise level and custom or full-service social media marketing campaigns and promotions that run on mobile and the web is Votigo. You can check them out here!

Our top choice for cost-effective, self-service platform with beautiful templates geared towards Small to Medium Sized Business and marketing consultants is Heyo. here!